Data & Privacy

Does Aigeon share my subscriber data?

Your subscriber list remains your property. Aigeon uses subscriber engagement data to optimize ad targeting and deliverability. Specific data handling terms are outlined in the partnership agreement.

How does identity resolution work for ad targeting?

Aigeon can match subscriber email hashes with ad partner identity graphs to serve more relevant ads. This is the mechanism that drives higher RPMs — moving from anonymous programmatic ads to identity-matched targeting significantly increases ad value. The more identity data we can leverage, the higher the RPM we can generate and pass back to you.

Can I get my engagement data back into my CRM?

Yes. Aigeon supports API/webhook pushback for engagement data including opens, clicks, link-level engagement, tags, and segments.

If you're on HubSpot, Salesforce, or another CRM, we'll work with you to map the data fields so you maintain a unified subscriber profile. See Webhooks overview for the technical details.